RBC and United Way Case Study

The Baylis Wealth Management Group of RBC Dominion Securities wanted to say thank you to their existing client base in a unique way. They set aside $10,000 in $50 increments to allow their clients to give to a local cause of their choice.

In the meantime, the United Way had kicked off its #unignorable campaign with nine key areas of influence.

By putting these two initiatives together, we were able to empower people to give in a deeply impactful way.

Our team put together the Goodpin platform to facilitate this #unignorable issues campaign.

Goodpin is a web-platform, empowering companies to put their funds in the hands of their customers, employees, and other stakeholders to give to the causes they care about. Giving together creates authentic relationship, and that affects everything that happens next. By enabling companies or organizations to put their charitable dollars in the hands of their customers, employees or other stakeholders – the Goodpin platform facilitates the entire online charitable giving process.

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